DLT (Distributed Ledger Technology) registration refers to the process of registering entities, including businesses, as telemarketers or message originators in a telecom regulator's DLT platform. DLT platforms are designed to combat unsolicited commercial communication or spam by regulating and monitoring the content and volume of messages sent by businesses to consumers via various communication channels, including SMS and voice calls. LT registration offers businesses a comprehensive framework to comply with regulatory requirements, control messaging activities, enhance consumer trust, reduce spam, improve message delivery, and prioritize data security and privacy. By embracing DLT registration, businesses can leverage the benefits of responsible messaging practices while fostering positive relationships with consumers.
Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform.
DLT Registration Uses
Verification of Legitimacy
DLT registration requires businesses to undergo a verification process to confirm their identity and legitimacy as message originators. This helps prevent the misuse of messaging templates and headers by unauthorized entities for fraudulent or deceptive purposes, thereby safeguarding consumers from spam and unsolicited communication.
DLT platforms enforce regulatory guidelines and restrictions on the content and structure of message templates and headers. Businesses must ensure that their templates and headers comply with applicable regulations regarding language, tone, formatting, and permissible content categories to obtain approval for communication with consumers.
DLT registration promotes transparency in the messaging ecosystem by providing consumers with visibility into the identities of message originators and the content of messages sent to them. Approved templates and headers enable consumers to identify legitimate businesses and make informed decisions regarding their engagement with commercial communication.