An Email Marketing campaign involves sending a Commercial Message via Email, Typically to a group of People. The Email Marketing Strategy could be applied to any Email sent to customers, Whether they are Potential Customers or Current Customers. It involves Sending Advertisements, Increasing Sales and Getting More Leads via Email. There are three Primary Objectives of Email Marketing, Building Loyalty, Establishing Trust and Promoting Brand Awareness. An Email Message is usually sent for the purpose of Enhancing a Merchant’s Relationship with Existing or Past Customers, Encouraging Customer Loyalty and Repeat Business, Acquiring New Customers or Convincing Current Customers to Purchase something right away and Sharing Advertisements with Third Parties.
The advantages of Email Marketing :
- Collecting Feedback and Surveys.
- Improving Sales.
- Communicating with your Audience.
- Generating traffic to your Site.
- Sending timely Campaigns.
- Increasing Leads.
- Reaching the right people at the Right Time.